As the mobile usage for accessing the Internet has exceeded the amount of browsing via desktops, the significance of mobile marketing has become pretty clear. And this is why, businesses are considering an invaluable mobile presence along with an impressive online presence.
In this mobile age, the question is not whether to embrace a mobile presence or not, but it is to choose between a mobile app or mobile website. Many people believe that a website with an appealing mobile presence is sufficient. However, others think that mobile applications offer superior benefits than a mobile website.
By comparing the two types of mobile solutions, you can better determine their usability and advantages. Let’s ponder into the differences between them.
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Mobile Website Vs. Mobile App
Despite both mobile website and mobile app offer a remarkable mobile solution, there are several dissimilarities between them.
A mobile website is a website that is optimized for mobile devices, so that it can efficiently run on a handy device with touchscreen interface. It includes browser-based HTML pages that are hooked together and can be accessed over the mobile Internet. While like any website, mobile website can represent any type of content, they can also access mobile-specific features, including GPS and click to call, to name a few.
On the other hand, mobile applications are required to b
e downloaded and installed on mobile devices, as it can’t be simply rendered within a browser. These apps can be downloaded from the platform-specific app stores (like the Apple App Store and the Google Play Store) or any third-party store. Apps can pull the information as and when required in similar fashion to a site, or it may choose to download the information to deliver requisite content even in the absence of the Internet connection.
There is no doubt that both types of mobile solutions offer a surefire result. However, their significance may vary depending upon the circumstances and your ultimate goals. Here are a few of the factors that can help you streamline your choice.
The main objective behind the development of your mobile presence is quite imperative. You must have an appropriate list of the primary goals in your hand that is to benefit your business. It could be anything, like your regular website may be restraining your business growth as it is not able to target the increasing mobile traffic.
Or, your business might need a mobile application to efficiently promote its products and services across the globe. Thus, by understanding your prime goal, you can make a better decision between a mobile app or site.
User Experience (UX)
User experience is the yet another crucial aspect that must be considered while scrutinizing the choice. If you can identify which mobile solution can deliver a better UX, you can easily choose a viable option. It basically depends on the type of information that you want to offer. For instance, a mobile website is viable for representing some server-based info, whereas, a mobile app is a preferred for delivering a graphical and robust UX.
While focusing on your requirements, you may observe that you need to accomplish both the requirements. If it is so, you can work on both the solutions; however, it is advisable to make a choice and include the best suitable one in your mobile strategy, and then endeavor for the other option.
Search Engine Optimization
The mobile search is incessantly growing and the nature of search makes local search more prominent. Now, Google has also announced that from 21stApril 2015, it will switch to a new search algorithm that will penalize the sites that are not mobile-optimized. Thus, a mobile website is necessary to embrace high visibility in search results. And, it will further add to your credibility if you will offer a link to a mobile application from your mobile site.
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Consider the performance
The advanced mobile web technologies are consistently improving. Today, mobile websites deliver a stunning user experience, which is similar to that of mobile apps. In fact, it can be observed that a beautifully designed mobile site offers a superior experience to its visitors.
However, apps are capable of integration device resources and work collaboratively to instantly perform operations. They can even use the device-specific features, which is hard to achieve with a mobile site. Moreover, in mobile apps there won’t be any transfer of data between server and user, the apps can respond more agilely and that too with more intuitive interface controls.
To say which is superior is quite hard and with the mentioned benefits of both the approaches, it is clear that it completely depends upon your business. Thus, it can be said that choosing a mobile website or a mobile app development is competently a matter of personal preference.
Though both have their own advantages, businesses can have maximum benefits by investing in both the solutions, as it will facilitate the ultimate distribution of your content. Thus, it is better to consider both the mobile strategies, rather than choosing any one.